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Welcome to Step South!

As a young and growing importer, distributor and supplier based in South Africa, we source high quality, innovative and exciting baby and lifestyle brands from across the globe, and bring these to the South African market.

We manage the full value chain from import, distribution and wholesale through to marketing, bringing exciting international baby brands to discerning South African parents via our growing set of retailer relationships.

Step South is a dynamic company with a personal and “can do” approach. We are both thorough and flexible, yet also have fun and are passionate about what we do.

Currently sourced from Australia, Canada, the United States, Britain and Holland, our brand portfolio continues to grow, yet we are very specific about the brands we choose to work with: brands we are passionate about and believe in.

Please see the Our Brands page for more info.

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